REBRANDING

BALICHA Reinvents Itself, with Elegance and Fidelity. BALICHA 優雅蛻變，忠於本質. After eight years of passion and expertise in tea, BALICHA embarks on a new chapter of its story. Our universe now boasts a refreshed design—more contemporary, more refined—while preserving the soul and authenticity that define our signature.

For this transformation, we were delighted to be guided by an exceptionally talented collaborator, who helped us redefine our positioning and offering. Every choice, every detail has been carefully considered to enhance the BALICHA experience, while staying true to the excellence of our products, perfected over eight years of dedication.

The new packaging will soon be produced, available from mid-November. We will gradually reveal the renewed looks of our most beloved flavors, taking the time to craft each creation with care and precision.

The design has evolved, the brand atmosphere has matured, but the essence of BALICHA remains unchanged. Our teas retain their inimitable quality and taste, a testament to our years of expertise in the art of tea.

To follow the evolution of our identity and discover the new, even more French face of BALICHA, join us on Instagram. Be inspired by our transformation, and accompany us in this refined stage of our journey. 經過八年的熱情與專業積累，BALICHA 正迎來品牌歷程中的新篇章。我們的世界換上了全新設計——更現代、更精緻——同時保留了塑造我們標誌的靈魂與真摯。

在這次轉型中，我們榮幸得到一位才華卓越的合作夥伴的指導，他幫助我們重新定義了品牌定位與產品策略。每一個選擇、每一個細節都經過精心打磨，以提升 BALICHA 的體驗，同時忠於我們產品的卓越品質，這份品質在八年的專注中得到驗證。

全新包裝即將製作完成，預計於十一月中旬上市。我們將逐步揭曉最受喜愛口味的新裝，細心雕琢每一款產品，確保呈現最完美的狀態。

設計有所革新，品牌氛圍愈加成熟，但 BALICHA 的本質始終不變。我們的茶品仍保持無可比擬的品質與風味，承載著我們多年專注茶藝的精粹。

想要見證品牌形象的蛻變，並發現 更法式、更精緻的 BALICHA 全新面貌，請關注我們的 Instagram。感受我們的變化，與我們一同走過這段優雅的旅程。